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ERICA GRUNDISH
Erica Grundish is a dynamic and accomplished professional with a deep-rooted expertise in the Consumer Packaged Goods (CPG) industry. With an unwavering passion for consumer behavior and market trends, Erica has consistently demonstrated her ability to drive growth and lead innovation in the highly competitive CPG landscape.
Having honed her skills through years of hands-on experiences across multiple geographies and with multiple retailers, including Walmart, Kroger, and Sam’s Club, Erica possesses a strong understanding of product development, branding, and sales strategies that resonate with consumers. Her strategic insights have led to the launch and revitalization of numerous well-loved CPG brands, including Quaker Rice Cakes, Gatorade Zero, and Mountain Dew Thrashed Apple.
Erica’s leadership style is characterized by her collaborative approach and her knack for building high-performance teams. Her ability to navigate complex challenges and foster a culture of creativity
and adaptability has resulted in impressive
outcomes across different businesses and sectors throughout her 16-year career at PepsiCo.
Erica is the Senior Metro Market Director for Frito Lay in the NYC, Long Island, New Jersey and Philadelphia areas across all retail channels. She holds a Bachelors Degree in Business Honors and Marketing from the University of Texas at Austin, and a MBA in Finance from the University of Arkansas.