Page 7 - NSA GALA JOURNAL 2011

The National Supermarket Association is proud to honor Café Bustelo and its team for the many contributions to the Hispanic community, the food industry, and its unwavering support to the mission and goals of the NSA and its members. We salute and say farewell to an exceptional group of individuals who help build this iconic brand, making it the number one selling coffee in New York City.
We especially recognize the following individuals who were key to the relationship between Café Bustelo, the NSA and its members:
-Eddy Torres, Vice President, over 10 years with Café Bustelo. Future – Director of Business Development, Iberia Food Corp.
-Ray Penabad, Sales Director, original pioneer for Rowland Coffee Roasters, employed for 28 years. Future – Director of Sales, Rico Rice (Pan American Grain).
-Eddie Pacheco, Savarin Brand Manager, 28 years of service with Rowland Coffee the parent company of Café Bustelo. Future – at press time he is still mulling over several offers.
-Santiago Perez, Account Executive, associated with the Bustelo brand for over 30 years and three owners.
-Charlie Rivera, Account Executive, associated with the brand for over 30 years and three owners. Future – Sales Supervisor, Iberia Foods.
-Orlando Velez , Account Executive, 12 years with Rowland Coffee and will remain with Advantage Sales and Marketing representing JM Smuckers brand portfolio.
-Jose Pacheco, Sales Representative, 11 years of service and outstanding performer. Future – Sales Supervisor Vitarroz.
On May 16th of this year, JM Smuckers announced the acquisition of Rowland Coffee Roasters Inc., a Miami based roaster specializing in popular Latin Espresso coffees. Among Rowland’s fine portfolio was Café Bustelo, an iconic brand in New York. Café Bustelo was founded by Gregorio Bustelo in 1928. The brand changed hands a number of times over the years and was acquired by Rowland Coffee in 2000 from Tetley.
The former employees of Café Bustelo are very proud of their accomplishments and wish the JM Smuckers Company all the best as they will now take the Bustelo brand to the next level.
Wishing everyone associated with the Bustelo brand (past or present) all the best in the future.
Hoy como ayer – en mi casa toman Bustelo!